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How Do I Get More Sales?

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 In this series, I cover how Nudge Theory can help you increase sales by making it easier for your customers to buy from you. Hey, Shelby from Mozilla Social Media here, and I'm going to start a new educational series every month where I answer common questions that I get from clients and other folks. I have my little bag here of common questions. I'm going to pull out a question and give you my thoughts on it. [pulls card] "How can I get more sales?" I get this question a lot, but there's one main factor that is often overlooked, and it's known as Nudge Theory . Nudge theory is a term from behavior economics and is one of my favorite ways to market . It was created by Richard Thaler , and how he likes to describe it is "choice architecture." So how do we build and organize things to make it as easy as possible for someone to make the choice that we want them to make? As business owners, it's easy to want to put as much information out there as
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Four Easy Ways to Use AI Right Now

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How should I use ai? I've been dabbling in it, and I want to share four easy ways that I've been using it. #1: Blogging The first way to use AI --  blogging. It seems to be the consensus among marketers that blogging is the easiest way to use AI. However, watch out for one thing: don't just copy and paste from what AI gives you. Number one, there's copyright issues, and number two, pretty soon all of us are going to be able to recognize whether or not something has been written by AI. So my tip -- share your opinion. No one else owns your opinion and it can't be copyrighted. Use AI as a launching point to give your ideas about a subject.  People want to know what you think anyways. AI does a good job of brainstorming those first thoughts for you. #2: Picture Descriptions AI can be a great tool also for describing pictures. Now, most website services, they allow you templates for wonderful, beautiful pictures, but it's not real obvious about where you enter the d
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Nudge Podcast is One of My Faves

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Marketing is all about psychology and ❤️ Nudge is one of my all-time podcasts. There’s an episode where they dive into how our brains fill in the gaps in words, then 📌 how to hack that to create more interest in titles. The Nudge podcast is always fun to listen to, no matter what business you’re in. ➡️ Listen to episode at   https://www.nudgepodcast.com/podcast/episode/35b0eb9c/todays-guest-is-ri_h_rd-sh_tto_  
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It gave three different versions. Here's what it said... (Scroll down for a hot tip on an even better version of AI that won't crash like ChatGPT.) VERSION 1 Being a business owner in Missoula, Montana can be both rewarding and challenging. The city is a vibrant and growing community with a strong entrepreneurial spirit. There are many opportunities for businesses to succeed in Missoula, but there are also some unique challenges that business owners face in this rural state. One of the biggest challenges for businesses in Missoula is the cost of living. The city is located in a beautiful part of the country, but the cost of housing and other expenses can be high. This can make it difficult for businesses to attract and retain employees. Another challenge for businesses in Missoula is the lack of a large workforce. The city has a relatively small population, and there are not as many people available to work as there are in larger cities. This can make it difficult for businesse
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One of the Best Types of Social Media Posts

You can always use more of this... One of the best things you can do on social media right now is be the real you. For example, YOU behind the scenes (In the accompanying video, this is me heading to a meeting most days. I have curlers in my hair while I'm driving into town and I'm also listening to a podcast about the latest social media trends.) YOU sharing a favorite thing (One of my favorite podcasts is Hubspot’s Marketing Against the Grain - check it out.) YOU standing out. These days, where there are tons of ads a dime a dozen, being real and showing who you are really makes an impact on your customers. (A nd maybe these curlers will give  you something to talk about!) Next: Learn an easier way to come up with these kinds of post ideas.
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Easier Way to Come Up With Posts

Easier way to 📸make posts with less time setting up special scenes. 💯BONUS: it can get you more reach and shares, too.
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Dipping Your Toes Into TikTok for Small Business

TikTok is here to stay, but that doesn't mean you need to feel pressured to chase the next, big social media trend. Watch this 30 minute webinar for ideas on how to create your TikTok account and begin posting. Get started by clicking the link below: Dipping Your Toes Into TikTok for Small Business
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