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How Do I Get More Sales?
In this series, I cover how Nudge Theory can help you increase sales by making it easier for your customers to buy from you. Hey, Shelby from Mozilla Social Media here, and I'm going to start a new educational series every month where I answer common questions that I get from clients and other folks. I have my little bag here of common questions. I'm going to pull out a question and give you my thoughts on it. [pulls card] "How can I get more sales?" I get this question a lot, but there's one main factor that is often overlooked, and it's known as Nudge Theory . Nudge theory is a term from behavior economics and is one of my favorite ways to market . It was created by Richard Thaler , and how he likes to describe it is "choice architecture." So how do we build and organize things to make it as easy as possible for someone to make the choice that we want them to make? As business owners, it's easy to want to put as much information out there as...
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