You can always use more of this... One of the best things you can do on social media right now is be the real you. For example, YOU behind the scenes (In the accompanying video, this is me heading to a meeting most days. I have curlers in my hair while I'm driving into town and I'm also listening to a podcast about the latest social media trends.) YOU sharing a favorite thing (One of my favorite podcasts is Hubspot’s Marketing Against the Grain - check it out.) YOU standing out. These days, where there are tons of ads a dime a dozen, being real and showing who you are really makes an impact on your customers. (A nd maybe these curlers will give you something to talk about!) Next: Learn an easier way to come up with these kinds of post ideas.
TikTok is here to stay, but that doesn't mean you need to feel pressured to chase the next, big social media trend. Watch this 30 minute webinar for ideas on how to create your TikTok account and begin posting. Get started by clicking the link below: Dipping Your Toes Into TikTok for Small Business
In this series, I cover how Nudge Theory can help you increase sales by making it easier for your customers to buy from you. Hey, Shelby from Mozilla Social Media here, and I'm going to start a new educational series every month where I answer common questions that I get from clients and other folks. I have my little bag here of common questions. I'm going to pull out a question and give you my thoughts on it. [pulls card] "How can I get more sales?" I get this question a lot, but there's one main factor that is often overlooked, and it's known as Nudge Theory . Nudge theory is a term from behavior economics and is one of my favorite ways to market . It was created by Richard Thaler , and how he likes to describe it is "choice architecture." So how do we build and organize things to make it as easy as possible for someone to make the choice that we want them to make? As business owners, it's easy to want to put as much information out there as...
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